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Archive

Boost Brand Awareness with Eco-Friendly Trade Show Giveaways

March 11, 2014 11:44 by Bran
            

If you've ever been to a trade show or expo, you know that promotional giveaways can help drive traffic to your booth. But have you considered the benefits of employing eco-friendly tactics?

Choosing eco-friendly promotional products will have a positive influence on Earth, your brand image and your recipients.

In a recent blog post, Motivators' sales supervisor, Ozzie, discussed the benefits of going green with promotional products: "...[Using] eco-friendly promotional products will not just promote your business, but it will also enhance your company’s image. Giving your customers a green product tells them that you’re environmentally-aware and conscious of your actions today, which will affect the world tomorrow," she wrote.

A promotional product that can be used more than once offers a better return on investment (ROI). "A reusable product is a great way to promote your brand because the durability of the item will allow your customers to use the product again and again," the Trade Show News Network (TSNN) reports.

You can take that one step further by selecting an item that's eco-friendly. Which products are categorized as "green?" Ozzie explains: "In general, eco-friendly products are made from biodegradable, recycled, and/or organic material. Anything that can be reused or recycled, or is made from recycled or biodegradable material, is considered eco-friendly."

You might be surprised by how many different types of environmentally-friendly trade show giveaways are available. Motivators offers everything from apparel and bags to mugs and personal accessories. Browse our eco-friendly trade show giveaways to get started on your order!

Spotlight: Butterfly Shaped Mini Seed Paper

March 5, 2014 12:37 by Nick
            

Good news: Starting tomorrow, there are only two more weeks until Spring. But if we've learned anything from the last 5-6 months, it's that seasons are something only "on paper" and not so much what the weather reflects. I'm hoping for a fairly predictable Spring and I know I am not alone in any of this.

But of all seasons, Spring is the most notorious for its fickle tendencies. Monday may be jacket and pants weather. Come Wednesday, it might be time to bring out the shorts and sandals. Spring never seems to make up its mind except on one thing: there will be rain and there might be a lot of it.

That's why giving out custom imprinted Butterfly Shaped Mini Seed Paper at your March event is perfect. This item allows you to choose from 16 unique colors like "Camel," "Rocket Red" and "Soft Cream". Depending on which color you choose, the seed paper (if properly planted and cared for) will bloom into either wildflowers or delicious basil. The seed paper is cut into butterfly-shaped pieces and individually packed in a clear poly bag with an instructional card and your imprint. Because of the fun color, unique butterfly-shape and its super low price, (even for lower quantities) this item simply screams "Springtime". 

Custom Imprinted Butterfly Shaped Mini Seed Paper

Can Science Bring the Woolly Mammoth Back?

March 3, 2014 16:26 by Bran
            

Have you ever heard of Pleistocene Park? The nature reserve located north of Siberia, according to Wikipedia, is a recreation of tundra grasslands that were common during the last ice age.

And while animals like horses and wisents have successfully been reintroduced to the area, the woolly mammoth, which went extinct about 4,000 years ago, obviously has not. But science might change all that.

Al Jazeera America reports that researchers are hoping to edit elephant DNA with bits of mammoth DNA to "make it more mammothlike." Sounds interesting, but is it ethical?

Dr. Beth Shapiro, a paleogenomicist and evolutionary biologist and at the University of California at Santa Cruz, told Al Jazeera America that bringing the woolly mammoth could actually have a positive impact on the ecosystem. Reintroducing the woolly mammoth could "actually save other species that might have gone extinct if that niche had been left vacant," she said.

A mammothlike elephant would complete Pleistocene Park, and after a few generations a new mammoth would emerge. As Al Jazeera America puts it, the animal will be "Not quite like the old, not quite like the genetically edited — but a lineage of animals to fill the ecological role of those that were once killed off by prehistoric humans and their advanced spears and brought back by future humans and their advanced genetic techniques."

U.S. Solar-Power Project Opens Amid Controversy

February 26, 2014 15:35 by Bran
            

After years of development, the U.S. has officially opened the biggest solar plant in the world, but not without controversy.

According to The Wall Street Journal, while the Ivanpah Solar Electric Generating System in the Mojave Desert is capable of providing clean energy to 140,000 homes a year, evidence suggests that it's also killing birds. The solar plant is made up of more than a quarter of a million mirrors that reflect sunlight at boilers atop of several towers to create steam and drive power generators. The technology produces temperatures as hot as 1,000 degrees Fahrenheit, roasting birds that fly through.

[BrightSource Energy Inc.], which is based in Oakland, Calif., reported finding dozens of dead birds at the Ivanpah plant over the past several months, while workers were testing the plant before it started operating in December. Some of the dead birds appeared to have singed or burned feathers, according to federal biologists and documents filed with the state Energy Commission.

Officials say they must determine how big the problem in and whether or not bird mortalities can be minimized before future projects are pursued.

Making Eco-Friendly Trendy: Pharrell's Recycled Plastic Denim Line

February 19, 2014 13:29 by Bran
            

Celebrities have power and influence beyond that of the average Joe. And that's why when I see superstars backing a good cause, I have lots of respect for them.

Last week, Grammy-award winning artist Pharrell Williams introduced the world to his latest eco-friendly clothing line, "RAW for the Oceans." Williams' new collection, which incorporates his Bionic Yarn, is thanks to a collaboration with denim brand G-Star Raw. The products will be available from August 15, 2014.

According to its website, "The manufacturing process minimizes the use of natural resources while recovering plastic from the ocean to reprocess into fibers. Bionic's goal is to match or exceed the performance standards of comparable traditionally made fabrics; to prove that recycled components can create superior products."

Any product that helps chip away at the Great Pacific garbage patch is a big help. However, Mashable reports that it won't be easy -- "Plastic doesn't float around in neat islands. It's more like a disgusting soup. The fuel needed to remove the plastic and clean it could end up being more than the petroleum saved through recycling. Plus, if you ever forget how large the oceans are, think about the drifting cruise liner that's been eluding discovery for a year."

Still, if anyone can do it, it's Pharrell! Watch the video below to learn more:

Spotlight: BioAd Trekker II Travel Mug

February 12, 2014 13:49 by Nick
            

We are a very patriotic nation. With the Olympics on Sochi, that feeling of love for our country and its talented individuals has only intensified.

We at Motivators are no exception, especially with promotional products. We love our USA-made products very much. 

That's why this week's Spotlight item is the custom imprinted BioAd Trekker II Travel Mug. In addition to being a US-made product, it is also an eco-friendly product made of durable biodegradable plastic. It holds 22 oz. of your recipient's favorite hot or cold temperature and keeps it at the ideal temperature for longer than traditional mugs and cups, thanks to its open/close lid and the double wall construction. Add very trendy colors like "Sky Blue," "Sage Green" and "Thunderbolt Blue" and you have a promotion that is stellar.

For those in the Northeast prepping for heavy snowfall - be ready and relaxed for any future storms by enjoying your favorite hot tea, coffee or hot chocolate in this mug.

 

BioAd Trekker II Insulated Travel Mug

Spotlight: Triangular Aluminum Bottle

February 5, 2014 14:04 by Nick
            

Welcome to 2014! We're already in the second month of this year and we're already hearing some exciting news about the green movement. (did you read Brandon's article on beverage companies going green?)

That's why there has never been a better time to transition your company or business into an eco-aware one. We know the typical - unplug appliances not in use, use compact fluorescent light bulbs (CFL) and lowering the thermostat during the day are just a few of the examples. But with the price gauging that often comes with CFLs and the cold weather that has been giving the majority of Americans a wallop, it's difficult to always stick to even the basics. 

That's why we recommend using some of our Spotlight items as promotional giveaways. These are hand-selected every week and are designed to bring positive awareness to your brand in an eco-friendly manner. 

This week's item is the newest of our eco-friendly products - the custom imprinted Triangular Aluminum Bottle. We've all seen the round counterparts of these bottles and know they are effective. (they are so popular, we have dozens of round aluminum bottles in an array of sizes and colors) This bottle, however, breaks down traditional barriers by bearing a triangular shape while still having the BPA-free, FDA-friendly construction and a spill-resistant lid with split-ring. It's designed to hold 20 oz. of your client's favorite drink and because it is easy to wash and reusable, it can be considered eco-friendly. Imagine the number of bottles of water saved by filling this product each morning instead of a one-time plastic bottle.

 

Spotlight: Triangular Aluminum Bottle

Beverage Companies Are Going Green to Sell More Water

February 3, 2014 16:16 by Bran
            

We all know that plastic bottles are hazardous to ecosystems because they cannot be biodegraded. That's why bottled water sales have flat lined in recent years.

According to Forbes, "sales in this category saw a negative growth of 0.4% during this period. Big corporate companies such as Coca-Cola, PepsiCo, and Nestle Waters have tried to reverse this trend by introducing eco-friendly packaging and by promoting consumers to drink more water."

However, did you know that the U.S. only ranks 11t in global per capita intake of bottled water? Consumers have become more conscious of the environmental impact of drinking bottled water. Still, in 2010, "more than one-third of the survey respondents said that they would spend more for environmentally friendly products," Mintel reports.

That's why today, companies like Coca-Cola (which produces Dasani) are introducing eco-friendlier bottles. Bottles made with a percentage of plant resin are now on the market, and Coca-Cola plans to introduce a 100% plant resin bottle in the near future.

Does water bottle packaging affect your purchasing decisions?

State of the Union Speech Acknowledges Global Warming as 'Fact'

January 29, 2014 15:46 by Bran
            

Let me start out by saying one day of extremely cold weather does not disprove more than a century of global warming data. If you look outside and it's snowing, that doesn't mean that the earth hasn't been slowly warming. Just take a look at this graph, compiled by NASA's Goddard Institute for Space Studies:

So it was a relief to hear President Obama acknowledge that climate change is a reality during last night's State of the Union address:

"But the debate is settled. Climate change is a fact. And when our children’s children look us in the eye and ask if we did all we could to leave them a safer, more stable world, with new sources of energy, I want us to be able to say yes, we did."

That's when the skeptics started to react. Actually, they're not even skeptics -- they're fools. Below are just a few tweets sent out following President Obama's climate change remarks.

TownHall.com's Katie Pavlich wondered how it could be snowing in Georgia if climate change is real:

Skip LaCombe of The Morning Blaze can't wait to feel the effects of global warming, because it's cold in Ohio:

Fox News & Commentary's Todd Starnes mocked President Obama, doubting he knows what the word "fact" means:

Sure, these tweets get my blood boiling. But more than that, they scare me. How anyone can honestly say global warming isn't real is beyond me.

What do you think? Do these climate change skeptics have a point?

Ekobrew: The Key to Guilt-Free Keurig Coffee

January 23, 2014 12:54 by Bran
            

While making a single-serve cup of coffee has never been easier, Keurig machines aren't exactly eco-friendly. They produce way more waste than do traditional coffee machines, because K-Cups can't be recycled.

The problem, according to Discovery, is that K-Cups "are made of a plastic shell, lined with a paper filter and topped with aluminum. Individually, the components are recyclable, but put together they can only be trashed." That's why the single-serve containers are beginning to fill up landfills at an alarming rate. Watch the CNBC video below for more on that:

If you can't bear to part with your Keurig coffee maker, you've got to check out ekobrew, the reusable one-cup coffee basket.

According to environmental blog The Eco-Friendly Family, ekobrew is BPA-free, easy to use and clean, and will fit perfectly inside a Keurig machine. "The lure of these machines is sort of undeniable if you are a coffee lover, and with the Ekobrew reusable cup you can still get all of the lovely flavors that you can find in the disposable K cup versions but without all of the waste," blogger Amanda writes.

Get it on Amazon for just $8.29!