If you've ever been to a trade show or expo, you know that promotional giveaways can help drive traffic to your booth. But have you considered the benefits of employing eco-friendly tactics?
Choosing eco-friendly promotional products will have a positive influence on Earth, your brand image and your recipients.
In a recent blog post, Motivators' sales supervisor, Ozzie, discussed the benefits of going green with promotional products: "...[Using] eco-friendly promotional products will not just promote your business, but it will also enhance your company’s image. Giving your customers a green product tells them that you’re environmentally-aware and conscious of your actions today, which will affect the world tomorrow," she wrote.
A promotional product that can be used more than once offers a better return on investment (ROI). "A reusable product is a great way to promote your brand because the durability of the item will allow your customers to use the product again and again," the Trade Show News Network (TSNN) reports.
You can take that one step further by selecting an item that's eco-friendly. Which products are categorized as "green?" Ozzie explains: "In general, eco-friendly products are made from biodegradable, recycled, and/or organic material. Anything that can be reused or recycled, or is made from recycled or biodegradable material, is considered eco-friendly."
You might be surprised by how many different types of environmentally-friendly trade show giveaways are available. Motivators offers everything from apparel and bags to mugs and personal accessories. Browse our eco-friendly trade show giveaways to get started on your order!