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Boost Brand Awareness with Eco-Friendly Trade Show Giveaways

March 11, 2014 11:44 by Bran

If you've ever been to a trade show or expo, you know that promotional giveaways can help drive traffic to your booth. But have you considered the benefits of employing eco-friendly tactics?

Choosing eco-friendly promotional products will have a positive influence on Earth, your brand image and your recipients.

In a recent blog post, Motivators' sales supervisor, Ozzie, discussed the benefits of going green with promotional products: "...[Using] eco-friendly promotional products will not just promote your business, but it will also enhance your company’s image. Giving your customers a green product tells them that you’re environmentally-aware and conscious of your actions today, which will affect the world tomorrow," she wrote.

A promotional product that can be used more than once offers a better return on investment (ROI). "A reusable product is a great way to promote your brand because the durability of the item will allow your customers to use the product again and again," the Trade Show News Network (TSNN) reports.

You can take that one step further by selecting an item that's eco-friendly. Which products are categorized as "green?" Ozzie explains: "In general, eco-friendly products are made from biodegradable, recycled, and/or organic material. Anything that can be reused or recycled, or is made from recycled or biodegradable material, is considered eco-friendly."

You might be surprised by how many different types of environmentally-friendly trade show giveaways are available. Motivators offers everything from apparel and bags to mugs and personal accessories. Browse our eco-friendly trade show giveaways to get started on your order!

Are Cruises Eco-Friendly?

April 9, 2013 13:54 by Bran

With summer just a few months away, people are beginning to book all sorts of vacations, cruises included. But is cruising eco-friendly? And if so, how?

According to Iglu Cruise, many of the most popular cruise lines incorporate designs that take the environment into consideration. Let's look at a few examples:

Royal Caribbean does a few things to be more environmentally-friendly. The company recently spent $100 million to convert waste water treatment systems into advanced purification systems. Plus, it provides only biodegradable water bottles to passengers. Nice!

Another cruise line that does quite a bit to be eco-friendly is Disney. Used cooking oil is recycled and reused for machinery at Castaway Cay, a private island. The cruise company also provides environmental and education programs for guests and crew members.

Also worth mentioning are Celebrity Cruises and Norwegian Cruise Lines, both of which have made respectable changes as well.

Generally speaking, most cruises boast greener ship designs, improved energy conservation methods and improved recycling facilities.

Will you choose to cruise this summer?

Which Countries are the Most Environmentally Friendly?

December 15, 2011 15:31 by Bran

Have you heard of the Environmental Performance Index (EPI)? It's a system that ranks over 150 countries in terms of their ecosystem vitality as well as their environmental public health.  According to Expatify, the countries that topped the list have "the most pristine environments, cleanest waters, most startling biodiversity and even some of the best public transportation or health."

The most recent EPI report is out; which nations are the most environmentally friendly?

1.  Iceland 

The people of Iceland are someone lucky; the country has rich geothermal resources as well as roaring rivers from which hydroelectric power is generated.  That's why Iceland is able to get most of its power from renewable energy.

2.  Switzerland 

Many European nations make the top of the EPI list, but Switzerland is a special case.  The nation has a "clean freak" mentality.  Plus, pure water fed from alpine glaciers spreads throughout the region.

3.  Costa Rica 

What stands out about Costa Rica is its expansive rainforest conservation initiative.  Its many programs are world-renowned.  The nation's leaders understand that protecting its natural resources is important.

Interested to see how your nation ranks? Check out the full list of country scores here.

10 Ways to Go Green at Work

April 28, 2008 13:27 by Steve
Greener homes are in the spotlight these days, but what about the other places where many of us spend huge chunks of our time--our offices? Some simple changes of habit can save energy and resources at work, and these small steps can be multiplied by persuading the powers-that-be at your workplace to adopt environmentally friendly (and often cost-effective) policies.

1. Be bright about light
Artificial lighting accounts for 44 percent of the electricity use in office buildings.

> Make it a habit to turn off the lights when you're leaving any room for 15 minutes or more and utilize natural light when you can.

> Make it a policy to buy Energy Star-rated light bulbs and fixtures, which use at least two-thirds less energy than regular lighting, and install timers or motion sensors that automatically shut off lights when they're not needed.

2. Maximize computer efficiency
Computers in the business sector unnecessarily waste $1 billion worth of electricity a year.

> Make it a habit to turn off your computer—and the power strip it's plugged into—when you leave for the day. Otherwise, you're still burning energy even if you're not burning the midnight oil. (Check with your IT department to make sure the computer doesn't need to be on to run backups or other maintenance.) During the day, setting your computer to go to sleep automatically during short breaks can cut energy use by 70 percent. Remember, screen savers don't save energy.

> Make it a policy to invest in energy-saving computers, monitors, and printers and make sure that old equipment is properly recycled. Look for a recycler that has pledged not to export hazardous e-waste and to follow other safety guidelines. Old computers that still work, and are less than five years old, can be donated to organizations that will refurbish them and find them new homes. (You may even get a tax deduction.)

3. Print smarter
The average U.S. office worker goes through 10,000 sheets of copy paper a year.

> Make it a habit to print on both sides or use the back side of old documents for faxes, scrap paper, or drafts. Avoid color printing and print in draft mode whenever feasible.

> Make it a policy to buy chlorine-free paper with a higher percentage of post-consumer recycled content. Also consider switching to a lighter stock of paper or alternatives made from bamboo, hemp, organic cotton, or kenaf. Recycle toner and ink cartridges and buy remanufactured ones. According to Office Depot, each remanufactured toner cartridge "keeps approximately 2.5 pounds of metal and plastic out of landfills...and conserves about a half gallon of oil."

4. Go paperless when possible

> Make it a habit to think before you print: could this be read or stored online instead? When you receive unwanted catalogs, newsletters, magazines, or junk mail, request to be removed from the mailing list before you recycle the item.

> Make it a policy to post employee manuals and similar materials online, rather than distribute print copies. They're easier to update that way too.

5. Ramp up your recycling

> Make it a habit to recycle everything your company collects. Just about any kind of paper you would encounter in an office, including fax paper, envelopes, and junk mail, can be recycled. So can your old cell phone, PDA, or pager.

> Make it a policy to place recycling bins in accessible, high-traffic areas and provide clear information about what can and can not be recycled.

6. Close the loop

> Make it a policy to purchase office supplies and furniture made from recycled materials.

7. Watch what (and how) you eat

> Make it a habit to bring your own mug and dishware for those meals you eat at the office.

> Make it a policy to provide reusable dishes, silverware, and glasses. Switch to Fair Trade and organic coffee and tea, and buy as much organic and local food as possible for parties and other events. Provide filtered drinking water to reduce bottled-water waste.

8. Rethink your travel

> Make it a habit to take the train, bus, or subway when feasible instead of a rental car when traveling on business. If you have to rent a car, some rental agencies now offer hybrids and other high-mileage vehicles.

> Make it a policy to invest in videoconferencing and other technological solutions that can reduce the amount of employee travel.

9. Reconsider your commute

> Make it a habit to carpool, bike, or take transit to work, and/or telecommute when possible. If you need to drive occasionally, consider joining a car-sharing service like Zipcar and Flexcar instead of owning your own wheels.

> Make it a policy to encourage telecommuting (a nice perk that's also good for the planet!) and make it easy for employees to take alternative modes of transportation by subsidizing commuter checks, offering bike parking, or organizing a carpool board.

10. Create a healthy office environment

> Make it a habit to use nontoxic cleaning products. Brighten up your cubicle with plants, which absorb indoor pollution.

> Make it a policy to buy furniture, carpeting, and paint that are free of volatile organic compounds (VOCs) and won't off-gas toxic chemicals.

Take From: Sierraclub Blog