Lately, the Go Green blog has been highlighting several American companies who have perpetuated eco-friendly trends in their business. Today we will take a look at another "green" company, but for once the story does not take place on the west coast. Today's company is Green Lady Cleaning, and they hail from the mid-western city of Chicago.
Green Lady Cleaning is a cleaning company that was started by Greg Wheaton, and it is thriving. Wheaton has acknowledged the fact that since this country is in the process of recovering from a terrible recession, services like home cleaning are more of a luxury than a necessity. However, Green Lady Cleaning is continuing to grow, and the owner attributes their success to the fact that they use eco-friendly products. These plant-based, toxin-free cleaning solutions are what sets Green Lady Cleaning apart from the competition, and gives it its good name.
Owner Greg Wheaton explains that their demographic includes pregnant mothers, new moms, and allergy-prone families. These groups appreciate the eco-friendly cleaning products the most, due to the fact that they are able to come in contact with the products without suffering any health effects.
People do their research about the harmful effects of chemicals that contain ammonia or bleach, and mothers especially are afraid to let their babies crawl on a floor that has been cleaned with these products. Green Lady Cleaning eliminates their concern, as newborns are able to immediately come in contact with the all-natural products.
Green Lady Cleaning is doing so well because of the good business sense of its owner. Wheaton starts off with each new client by giving them a questionnaire where they can voice their expectations for the service. A variety of standard cleaning services can be found on the company website; however, Green Lady also offers its clients several "a la carte" services as well.
The crew brings their own rags and other supplementary supplies, unlike other cleaning services which expect the customer to have their own sponges, cleaning fabrics, and dusters.
Courtesy of the Chicago Tribune
As we watch Green Lady Cleaning continue to grow, we can only wonder what will be the next industry to break into the "going green" movement. Clearly, the benefits of starting an environmentally-charged company are many. Not only is the practice of using eco-friendly products healthier and safer for all parties involved, but it uses materials that are not harmful to the planet.
To go a step further, when you take a good look at Green Lady Cleaning, the use of these "green" products is not a hard thing to do. Sure, the business took off because its owners knew how to market it - but the function of a "green" cleaning business is rather simple. Taking this into account, people should be encouraged to start a similar company in their respective industry.
Just look at the competitive edge that Green Lady Cleaning has gotten. While all the other cleaning services around them fall prey to the recession, this business has flourished. This is very exciting to see from an environmentalist perspective, because it means that consumers are really responding to and driving eco-friendly trends.
Now of course, Green Lady Cleaning could help develop their brand even better with the use of some eco-friendly promotional products. The use of the right items will help reinforce the company as one that follows environmental practices. The Green Lady logo is so creative and wonderful (a green vacuum cleaner sprouting leaves), that it would look fantastic when imprinted on any selection of eco-friendly apparel.
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