One of the biggest brands on the planet, Coca Cola, is making some eco-friendly changes to its products. Starting today, the all new Dasani PlantBottle® will be available to customers in stores. Coca Cola who owns Dasani Water, decided that it was most appropriate to start making some more environmentally sound packaging to their products in order to comply with "green" standards.
The PlantBottle® is made of recyclable PET plastic with up to 30% plant-based materials included (the primary plant-based ingredient being sugar cane). It features the PlantBottle® logo, a green-colored cap, and works with much less of a carbon footprint on the earth.
Not only will the new bottle be used for Dasani, but also for the less known Coca Cola product Odwalla, which incorporates fruit juice, smoothies, and food bars.
Coca Cola has experimented with a plant-based PET plastic bottle in the past, circulating about two and a half billion of them in nine major markets around the world last year. This year, the beverage giant is gearing up to produce 5 billion PlantBottles according to Coca Cola distribution center manager Scott Kelly.
While Coca Cola is proud to launch its new PlantBottle, their main rival PepsiCo Inc. is hot on their heels. They announced last month that they created a way to produce PET plastic completely out of plant-based materials (100% as opposed to 30%). This extremely impressive advancement puts Pepsi ahead of the game, and might render the PlantBottle outdated soon as the bar for "green" standards continues to get higher.
If you are interested in the process of how PET plastic is made from plant-based material, this is how it works
After an analysis of the PlantBottle, it is very encouraging to see that some of the largest brands in the world are focusing on "going green". The PlantBottle seems like a very viable way to continue to produce and distribute Coca Cola products while doing it in an eco-friendly way.
The most important thing to note here is the fact that competition is being driven to get better and better at producing eco-friendly products and packaging. Who is driving this competition? The consumers, of course. Both Coca Cola and Pepsi want to make sure that they get your business - so if you as a consumer make it clear that you will only purchase "green" products, then they will only make "green" products.
And who wins as a result of this fierce competition? The planet. The more your demands for eco-friendly products increase, the faster companies will move to make those products a reality. That leads to faster rehabilitation and sustainability for the environment, which is our ultimate goal.
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