Coca-Cola's "Go Green" Billboard

Earlier this week, Adweek Magazine's Web site featured an article about a new eco-friendly billboard. According to the article by Tim Nudd, "Coca-Cola and the World Wildlife Fund have unveiled a new 60-by-60 foot billboard in the Philippines that's covered in Fukien tea plants, which absorb air pollution."  This exceptional ad does not only promote environmental friendliness, but helps to actually clean our Earth's air. 

Each of these plants, as reported by Nudd, will absorb up to 13 pounds of carbon dioxide every year. Nudd reports that the billboard can therefore absorb a total of 46,800 pounds of CO2 from the Earth's atmosphere, according to botanist Anthony Gao.

However, the billboard's designers didn't stop there. According to Nudd, the rest of the billboard is equally as eco-friendly. "The plants are contained in 3,600 pots made from old Coke bottles and designed to help the plants grow sideways. The potting mixture was made from industrial byproducts and organic fertilizers. And a drip irrigation system was installed, which saves water and fertilizer by allowing water to drip slowly to the roots of the plants, through a network of valves, pipes, tubing, and emitters," said Nudd.

According to Nudd's article, the goal of the billboard is to inspire Filipinos to incorporate sustainability into all that they do. Hopefully the message will be well-received, and Filipinos as rest as the rest of the world's citizens will begin to display an increase in environmental responsibility.