March 29, 2010 14:51 by
Jenn 
Earth Hour took place last Saturday, March 27th. Across the globe, people were asked to turn off the lights at 8:30 PM and to keep them out for an hour in an effort to reduce climate change. An estimated 1 billion people participated in the event in 125 different countries. Check out the story of Earth Hour youtube style here.
World Wildlife Fund President and CEO Carter Roberts said, "Earth Hour is about Americans and people throughout the world standing up and saying ‘climate change is real and we need to do something about it now. From coast-to-coast, Americans provided strong affirmation that they are ready for the U.S. to be a leader in the green revolution."
Motivators recently ordered a big batch of imprinted recycled jar openers for our appearance at the Go Green Expo. Imprinted on each of the custom printed fluorescent Light Bulb Retread jar openers were the words, "Turn Out Your Lights!" Below it was the information for Earth Hour and their website address. On the other side were the words, "Turn On Your Branding!" and our Motivators contact information. We thought these were especially perfect for the green event because they're actually made out of post-consumer tires.
We made sure to reserve some of our eco-friendly promotional products for use at a later date. So, the week before Earth Hour, a couple Motivators headed out and hit the local streets with our giveaways. We hung out by the supermarket where shoppers graciously accepted out jar openers with their jars of spaghetti sauce and were excited to hear about the special event. We went to a tire store up the road and told them that these jar openers could be made out of their tires. They agreed to take a stack of our items and keep them on the counter for their customers.
Then on Saturday, I walked around the neighborhood and went door to door to promote the event in homes and businesses. I reached some very enthusiastic people and was so happy to spread the message of sustainability.
Unfortunately, at 8:30 PM I was at work at the Vanderbilt Planetarium doing a light show. I know, I knoooooooooow! It's awful of me! But work called and I didn't feel as guilty considering that many homes in our local Westbury shut the lights off because of Motivators.
Now let's gear up for Earth Day!
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