Going for Green (and Gold) at the 2010 Winter Olympics

In anticipation of the Winter Olympics 2010, I blogged about Eco Friendly Promotional Products at the 2010 Vancouver Winter Olympics. I featured the best in environmentally friendly products and we even heard PPAI board member, Sherri Lennarson's opinion of eco-giveaways at the Olympics. With all of the excitement of the upcoming winter events, I failed to feature any of the awesome athletes competing for a place on the podium and piece of history.
                 
Las night, the United States had a golden showing with 3 athletes rising to fame on the highest level of the podium. Women's downhill skier, Lindsey Vonn took home gold after nursing an injury. And Shaun White dominated in snowboarding, leaving a wide gap between him and any of the competition because of his technique including the ridiculous sounding menu item (just kidding) the Double McTwist 1260 on half-pipe.
                       
Tonight, there's another 2010 winter Olympics athlete on a quest for gold. But for Hannah Teter, the reigning women's snowboarding gold medalist, it's all about going green. She competes tonight with her sponsors, Samsung boasting her skills, but regardless of if she gets Gold, Silver or shunned, she'll still be on the quest for Green.
                                         
"Hannah's a real outspoken proponent of organic foods and green living," said Amen Teter, her agent and brother. "We've yet to really bump into any sponsors who can fit that into their platform, but I think down the line that's definitely something she's interested in."

Any takers? If she nabs another gold, Amen Teter believes it will increase his sister's branding by 50%. She's rising to fame and even landed a spot in Sports Illustrated accompanied by only three other 2010 Winter Olympians. She's also released her own line of panties called "Sweet Cheeks" in an effort to raise funds for Haiti. With charitable promotions and sustainability on her mind, I can see a bright future for this snowboarding star.
                         
President and CEO of marketing agency rEvolution, John Rowady added, "Hannah needs to continue to create her own style that will help separate her from the pack. She also needs to surround herself with sponsors and brands that embrace her style, and also those sponsors that are committed to building a snowboarding lifestyle that people are attracted to."